Recently Google introduced Enhanced Campaigns which are significantly different to the way AdWords campaigns used to work. Most of the changes are helpful, although there are one or two things to look out for (especially if you haven’t taken much notice since your campaigns were automatically upgraded). Bid Modifiers Before enhanced campaigns if you wanted […]
Why One Great Keyword Trumps Thousands of Good Ones
I’ve seen a lot of AdWords accounts in my time and without fail the biggest problem I see is not bad ad copy, or poor sales copy on their website (though that is usually a problem too – we’ll go over that later!), it’s the fact they’ve chosen WAAAYYY to many keywords to focus on. […]
Choosing the Right Keyword for Your Google AdWords Campaigns
A successful AdWords campaign lives and dies with your choice of keywords. To get a healthy stream of leads/customers coming to your website, you need to keep your AdWords campaigns laser focused. You wouldn’t set up shop in the Sahara desert selling sand, so don’t target search users who aren’t searching for your solution. “Selling […]
How to Write Ads that get Clicked
Without a doubt, ad copy writing is an art. You have a set canvas to work out (with specific character limits for each line, and your goal is to create a masterpiece that converts Google search users into paying customers. The good news is, you don’t have to be a professional copy writer, to still […]
How to Set Up a Google AdWords Account
Setting up an AdWords account for the first time can be pretty intimidating. You’re confronted with a whole lot of jargon that it seems you’re supposed to already know. What’s a campaign What’s an Ad Group? What’s a keyword? Here’s a quick 1 minute video I’d recommend any AdWords beginner watch. It explains the correct […]
