For those already blogging, the following statistics will come as no surprise to you, but for the rest of you lagging behind waiting to play ‘follow the leader’ when your competitors start blogging, this is the year to get started…
A recent study by inbound marketing gurus Hubspot, reported that
“Businesses who blog have far better marketing results.”
The study included over 1,500 predominantly SME businesses. 795 blogged, 763 did not. The companies that did have a blog attracted…
- 55% more visitors – that means more people to convert into leads and sales.
- 97% more inbound links – one essential factor that Google pays attention to when deciding where to rank you compared to your competitors.
- 43% more indexed pages – the more content you have, the more likely you’ll be found by search engines.